You can always see the natural environment where ever you are - bike track - clean air - educational opportunities - scale: easy to get about - historical buildings - seeing the city from my bedroom window - seeing people I know anywhere I go - ability to walk everywhere - not worry about parking - the parks - easy to leave: 5 min and your away from the city - water - beaches: able to swim and easy to access - Amount of cars (getting worse) - amalgamation of rural and built areas (Lonely Cities book - section on Hobart) - Hobart's CBD: don't have to wait in line for long - not a frantic city - slow, calm city - not far from town - no neighbors - we can have our own backyards and gardens - wild life in my backyard - interaction with nature - hibernation over winter and then the summer festivals in summer when everyone comes out - the contrast between quiet activities - affordable housing - have great house with aspect - North South track: mountain bike riding - I love the sky - Positive aspects about the weather - surfing opportunities.
My Sense of place to the city of Hobart
Growing up in Launceston, the northern part of Tasmania, I recently moved down to Hobart to study my desired course at UTAS. Being new to Hobart, I have loved discovering the treasures Hobart's city has to offer - whether its the small little cafe I recently discovered on the corner of my street or the large Salamanca markets full of life, entertainment, food and crafts. In my opinion, compared to Launceston, Hobart offers so much more, so many more places to see, experience and opportunities, full of treasures - whether big or small.
For my First approach, I have decided to take my idea being around Hobart being a full city of treasures, and create an Identity/brand for the city. This approach is mainly aimed at tourists. I started off brainstorming and slowly refined it down.
I thought of the possible slogan, Hobart - City of Treasures, but thought for this concept I would stick with single words such as Hobart - Relax. Discover. Experience as this idea was aimed at drawing in tourists.
Each letter within the logo represents one of Hobart's many attractions, whether a well known attraction spot or not,example: restaurant, sports facility ect. In the image above 'H' stands for Harbour, 'O' for MOunt Wellington, 'B' for the Botanical Gardens, 'A' for Aquatic Center, 'R' for Hobart's Rivulet and 'T' for the Resource Tip shop. The three letters at the bottom, Relax, Discover and Experience, are simple single words that I felt described the experience of Hobart. ( if I took this idea further I would like to source other peoples opinions and thoughts on three words they think would sum up Hobart.)
Hobart is also a city that holds many festival's and events throughout the year. These 3 Dimensional letters will be a great way of advertising these festivals and events. Bellow is an example using The Taste Festival, a 6 day festival along Hobart's water front which celebrates the best food and beverage's Tasmania has to offer, attracting hundreds of thousands of visitors each year.
Like in the image above, single adjectives will also appear around the City of Hobart to promote Hobart's local businesses, tourist attractions, festival's and events, recreational activities ect. These words do not necessarily have to resemble the letters 'H' 'O' 'B' 'A' 'R' 'T'.
The small town of Perth- 3D letters in a physical environment.
The small town Perth situated just outside of Launceston, northern end of Tasmania, has also taken a similar approach to my idea. I took a few photo's of some 3Dimensional letters at the entrance of Perth that also help to relay my idea.
The story of Perth:
Perth was settled in 1821, named after Perth in Scotland. It was first explored in the early 1800s by Europeans and Governor Lachlan Macquarie chose Perth as a future township, resulting in important historic buildings being erected. In 1836 it was proclaimed as a township.
Travel directions:
Perth is just over 15-minutes drive from central Launceston (19 kilometres/12 miles)
Hobart is also attracts mass amounts of tourists due to its historical value, scenic value and cultural values - we have a little piece of everything to draw in tourists and make them stay. After researching attraction spots and historical areas around Hobart, places that I had never discovered before, I found it fascinating and was amazed at all Hobart has to offer. Hobart is also a small, closely connected community providing many educational opportunities for all ages.
For my Second approach, which could possibly tie in nicely with my first approach, is less broad and more educational, targeted at not only tourists but also engaging the community of Hobart.Assisting visiting tourists, local schools as well as residents of Hobart to gain a deeper understanding and knowledge of Hobart and their own city in a fun, exciting and engaging way!
I would like to situate View-masters in particular destinations around the City, in places that hold significant past and present facts that make up the city Hobart is today.
My Veiw-master, which I grew up with as a kid.
Veiw-Masters would be situated in specific spots that relate to one of the collector reels.
For example, in the image bellow, a Veiw-master would be placed along Hobart's wharf and a specific collector reel will have images about the history dating back to the first settlement arriving on Hobart's shores and other interesting factual images/information of Hobart's water front.
Another example in the image bellow, a View-master is situated in the park of Aurthur's curcuit in Battery point. The collector reel below has images of Hobart's historical buildings and houses that are still present today, one house being located within Aurthur's curcuit.
Veiw-masters
For more information check out www.vmresource.com
View-Master was first introduced at the New York World's Fair in 1939. Intended as an alternative to the postcard with 7 3D Kodachrome images, it was originally marketed through photo shops, stationary stores and scenic attraction gift shops.Today this tradition continues, but holds a back seat to subject matter aimed at a much younger audience.
The View-Master system was invented by William Gruber, an organ maker and avid photographer who lived in Portland, Oregon. He had the idea to use the old idea of the stereoscope and update it with the new Kodachrome color film that had just hit the market. A chance meeting with Harold Graves, the president of Sawyer's, Inc. (a company that specialized in picture post cards) got the idea off the ground and quickly took over the postcard business at Sawyer's.
Over the years 3D reels have been produced for Disneyland (since the opening), Many TV shows (you could see the Munsters in color and in 3D), Movies (E.T. Jurassic Park) and even for the US military for airplane/ship identification and range estimation.
Over the years 3D reels have been produced for Disneyland (since the opening), Many TV shows (you could see the Munsters in color and in 3D), Movies (E.T. Jurassic Park) and even for the US military for airplane/ship identification and range estimation.
How Reels are made:
(Retrieved 28th May 2011, from http://www.vmresource.com/)
Creating an Identity
I wanted to also create an Identity for Hobart around this idea, again creating a logo and a slogan around my experience of Hobart being a City of Treasures. Below are experimentations in Illustrator, exploring possible logo designs, slogans as well as suitable fonts.
My Third Concept is again based on my experience when discovering Hobart's many treasures. In this instance, I found Hobart is full of historical value that all dates back to when aborigines first discovered this southern end of Tasmania. Where ever I go, I can't help but come across the many historical monuments or areas from the past that connects to the amazing city Hobart is today. Even though I have now lived in Hobart for over a year, while researching the history of Hobart I came across many things that I had never known. For me, seeing Hobart as it is today, I felt as if I was peeling back the present - the city Hobart is currently- and uncovering layers dating back from the past. Hence this approach is peeling back to the past.
A basic Collage I created in Photoshop to relate my Idea:
This specific example is of the Cascade Female Factory. I would like to place this as a large past-up or large sticker (slightly larger than life size) on the ground - edge of footpaths - or on corners of the buildings (if permitted) around the Cascade area.
There would be multipliable past-ups that would appear in specific area's or on buildings that hold significant historical value or heritage that people today often have realize . The aim is to help educate the local community about their own city, providing small insightful information for visiting tourists and stirring general interest to anyone who happens to come across them. Uncovering Hobart's past, that through time has transformed into the city Hobart is today.
Logo designs branding the city relating to the idea of 'uncovering Hobart's past'.
How Paste-ups work - By drab.art.
(Retrieved 2nd May 2011, from http://drab-art.blogspot.com/2009/07/quick-how-to-for-paste-up.html)
A basic Collage I created in Photoshop to relate my Idea:
This specific example is of the Cascade Female Factory. I would like to place this as a large past-up or large sticker (slightly larger than life size) on the ground - edge of footpaths - or on corners of the buildings (if permitted) around the Cascade area.
There would be multipliable past-ups that would appear in specific area's or on buildings that hold significant historical value or heritage that people today often have realize . The aim is to help educate the local community about their own city, providing small insightful information for visiting tourists and stirring general interest to anyone who happens to come across them. Uncovering Hobart's past, that through time has transformed into the city Hobart is today.
Logo designs branding the city relating to the idea of 'uncovering Hobart's past'.
How Paste-ups work - By drab.art.
(Retrieved 2nd May 2011, from http://drab-art.blogspot.com/2009/07/quick-how-to-for-paste-up.html)
Most of the paste-ups I have been doing are printed from files that I have drawn on photoshop. I use a plan printer that prints in A0. Call around and you may find a printer willing to print larger (mine will print up to about 6 meters). I pay about $4 a meter so that should be a good indicator of whats a good price.
Another way I have used a bit recently is to hand draw the images with markers. Right now I am using Med sized KRINK pens and Large tipped SHARPIES. These together are good enough for fine detail as well covering large areas.
Now this is a question I have been getting a lot. What paper to use for paste-up posters?
Honestly most paper works but I have found that the thinner the better. TDC3 Printers have 90 GSM on their large format printer which is perfect. If I am drawing the picture by hand I have been using a slightly thicker paper. This I have found is better as the markers tend to bleed to much when using the thinner paper. I get this paper from this ART SHOP in Richmond because they have 1.5 x 10 mtr rolls for $30.
Next is cutting the image out. The best tool to use for cutting out is an artist scalpel. You will also need a good cutting board as the scalpel will destroy any table surface and then go blunt.
Next step now is making glue. I have posted a glue recipe previously which you can view here. I have had some good feedback from this recipe and it works everytime for me.
The best tools for pasting the posters up is different depending on the size of the poster. A wide painters Brush is great for smaller posters and for the larger a house broom. Best broom to use is one of the ones with the plastic fiber bristles as it makes it easier to clean.
How to make poster glue:
So this is a recipe for wheat-paste glue I got off a revolutionist website under techniques for anti government posters and stencils. So far I have found it works great but if you have a better one or an adaptation on this I would love to know.
Ingredients
Sugar
Flour
Water
Method
1st boil 3 cups water.
Next mix together in a separate bowl 1/4 cup of flour and 3/4 cup of water until it forms a nice white liquid. Try to get all the globs out as this will effect the consistency of the glue in the end.
Once the water is boiling add the flour water mix stirring immediately and continue to stir for 3 minutes.
The boiling water will cause the flour to foam if you do not stir and again effect the consistency of the glue. Remove from heat and stir in 1/2 cup of sugar.
leave to cool.
It said on the website I found this that it is good for a week but i have found that it is best to use a.s.a.p. Also try to give it a stir every once and a while while its cooling to stop it forming a thick skin on top.
